Social media management is the process of creating, scheduling, analyzing, and engaging with content posted on social media platforms, like Facebook, Instagram, and Twitter. ... Even if your time is limited, social media management tools and services can make your social media presence a priority. In social media, timing is everything. Having your message received by the largest audience possible offers the greatest opportunity for your postings to have high engagement and create meaningful connections with customers – two of the major reasons to use social media to promote your business. Social media success requires more than simply making a few posts now and then. You need to create thoughtful content that has the ability to start a conversation or create a dialogue with your audience. But you also need an audience. Posts that engage with users by providing unique and relevant information or start a conversation by asking a question or posing a poll can spark followers to respond and/or share your post, helping grow the reach of your post and your potential audience.